#NADA2013 Kimmel highlights financial benefit of positive online reviews
“Your dealership is a direct reflection of your leadership,” said Kathy Kimmel, Cars.com Director of Dealer Training, in her session, “Leverage Reviews to Impact the Bottom Line,” at this month’s NADA...
View ArticleSee PowerDrive in action
This month at NADA 2013, Cars.com launched PowerDrive, a new product aimed at helping dealers stand out to New-Car shoppers. To give a sense of how dealers can successfully use PowerDrive to...
View ArticleRewind with our #NADA2013 dealer recap video
With New-Car sales forecast to hit a six-year high, NADA 2013 attendees looked to innovations in online advertising as a critical way to connect with shoppers and capture their share of the market....
View ArticleGet the facts about new-car shoppers
With the new-car market off to a fantastic start in 2013, it’s more important than ever to understand what makes new-car shoppers unique and market to them accordingly. A wealth of online resources and...
View ArticleJared Hamilton: Making an impact throughout the consumer journey
According to Jared Hamilton of DrivingSales, the traditional approach of influencing shoppers through a fixed buying funnel doesn’t always align with present-day shopper behavior. “Customers go on a...
View ArticleFour keys to delivering an experience that’s aligned with your brand
“If a customer has something negative to say about their experience, I want to hear it,” said Brian Hefner, General Manager of Tom Wood Toyota. “We use everything as an opportunity to train our staff...
View ArticleDavid Kain shares perspective on customer experience, dealership branding
With more than 30 years of automotive experience, including 20 years at his family-owned dealership, David Kain of Kain Automotive offers a wealth of industry knowledge to the dealers he consults on a...
View ArticleLeverage Reviews to Impact the Bottom Line: Jack Simmons Presents at #DD14
“How much would you pay for honest feedback?” Jack Simmons, Cars.com Dealer Trainer, asked a crowd of over 60 attendees at his Digital Dealer workshop yesterday, “Leverage Reviews to Impact the Bottom...
View ArticleWhen they’re buying new, they’re buying you: Highlights from the Cars.com...
“We all have blue Chevrolets,” said David Johnson, General Manager of Byers Automotive Group. “The experience we show online is what gets [customers] in the door.” Nick Hummer, Cars.com Director of New...
View ArticleGermain Auto Group uses social media to support charity bike-a-thon
“It’s not about me,” said Shaun Kniffin, Director of Marketing at Germain Auto Group. “It’s about the people we can help in our community.” For the fourth year in a row, Kniffin, who goes by “NIFF” at...
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